digital marketing

The digital marketing cycle
Advertising Things, Entertainment, Lifestyle
The digital marketing cycle

I remember the year as if it were just yesterday when Facebook launched their advertising model and let the world [...]

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Understanding the value of a "like"
Advertising Things
Understanding the value of a “like”

Being an analyst and working with large volumes of online data I have come to understand user behaviour and content [...]

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The age of the influencer
Advertising Things, Lifestyle
The age of the Influencer

A few weekends ago, my sister mentioned something to me that has lingered in my mind. "Every influencer on [...]

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The ad-agency desensitiser
Advertising Things, Lifestyle
The ad-agency desensitiser

Anyone who has been in an advertising agency (be it ATL, BTL or Digital) will echo my sentiment when I say it [...]

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