marketing

INsights are so 2013!
Advertising Things
INsights are so 2013!

Being an analyst can be challenging. You constantly have this urge to break grounds with the data you have at your [...]

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The age of the influencer
Advertising Things, Lifestyle
The age of the Influencer

A few weekends ago, my sister mentioned something to me that has lingered in my mind. "Every influencer on [...]

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The ad-agency desensitiser
Advertising Things, Lifestyle
The ad-agency desensitiser

Anyone who has been in an advertising agency (be it ATL, BTL or Digital) will echo my sentiment when I say it [...]

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