The communications agency has seen a massive evolution, in both technology as well as creativity but the one thing that has remained constant over the years is its crazy lifestyle. Anyone who has been in an advertising agency (be it ATL, BTL or Digital) will echo my sentiment when I say it really isn’t everyone’s cup of tea.
On any given day you can and most likely will go through an array of emotions. Confidence for the day ahead, excitement for your very first new business pitch, disappointed for not landing that new client, embarrassed for not knowing Facebook’s new algorithm, demotivation for having your hardest work criticized and then relief for having had all your deadlines met before 5. I like to call it a case of MBM – Marketing Bipolar Moments. It’s the norm and it’s simply what you come to expect in a space so creative and ever changing.
The key advice I wanted to part with to anyone looking to get into the advertising industry is simply to expect the unexpected. It isn’t the most forgiving space and many a time, the bridge you burn is one you can never completely rebuild. And beyond that, just go into it knowing that it really is all business. When you are told off by your client, ridiculed by your colleague or simply can’t seem to keep abreast with your deadlines, it isn’t a personal attack. Granted you cannot become an emotional brick but growing a thicker skin is inevitable if you want to hold onto your sanity.
Having said all of that though, Advertising isn’t half as bad as I made it out to be here. It’s actually, for the most part, one of the most rewarding industries I have been in. The opportunities are endless, the people are fun and the parties are pretty damn epic!